On a recent trip to New York, I visited PacknWood’s loft showroom in midtown Manhattan. Over coffee, the company’s Founder and CEO Adam Merran explained the company’s product line and commitment to sustainability.
LC: What makes PacknWood different from the many other manufacturers of foodservice packaging and catering supplies?
AM: We create innovative, high-quality and eco-friendly packaging solutions using many unique materials for all kinds of food applications. We currently have the largest eco-friendly line in the market, launching 80-100 new products a year. That really keeps things exciting for all our customers.
LC: Looking around, I see you do have many product lines which are made from a variety of raw materials.
AM: The natural look of the material is very important. The features, being sustainable and practical, are also important. For example, bamboo is the fastest growing plant on the planet. Our bamboo leaf plates are beautiful with a two-sided design. They have an exotic look. Each plate looks different. The material can hold many types of food for long periods of time without losing strength.
AM: We also make products from other renewable and compostable materials such as sugarcane pulp, palm leaves, starch, wood, and paperboard. Other items are made with recycled and recyclable plastics.
LC: How do you stay ahead of the marketplace in terms of innovations?
AM: We stay on top of the trends and we anticipate them. PacknWood launched paper straws 8 years ago. We now see the market is ready for them. We happen to have 50 different designs available. We also just launched a hard bamboo straw.
AM: I am a foodie and pay attention to foodservice concepts. One of the big trends I noticed 4 or 5 years ago was the popularity of food trucks. So, we developed a product line called Street Eats which is perfect for all kinds of portable food items.
AM: We also import trends from Europe such as our VIP sets. Catering companies often cater in bulk with large catering trays, we decided to offer an alternative with upscale, single-serving containers.
LC: How do you make sure your products continue to meet the needs of your customers?
AM: We try to create excitement by continuously launching new products and applications. PacknWood exhibits in at least 10 national trade shows every year and we keep in close contact with our end-users to understand what they need. This is what drives the product launches and, to be honest, that is what I am passionate about personally. For example, we noticed catering companies were drilling holes in wood planks to hold our skewers. We decided to create a solid ready-to-use skewer stand using beautiful bamboo. Our stadium customers were using plain picks to serve food so we developed a line of sports-themed bamboo picks, which enhanced their guests’ experience.
LC: Sustainability is obviously a big part of your business model. Tell me about why that is important to you.
AM: It is key to me as I believe we need to be more sustainable every day. I attempt to certify as many of our items as possible. We select renewable or recyclable materials throughout all our new product launches. Two years ago we took the initiative to neutralize our company’s carbon emissions. We are sponsoring projects around the world that offset our emissions. We are looking at going further by becoming a B Corporation.
LC: Tell me more about the B Corporation program.
AM: It is a third-party standard requiring companies to meet social sustainability and environmental performance standards. The certification applies to the whole company across all product lines and issue areas.
LC: What are some challenges that foodservice operators have today and how do your products address those challenges?
AM: Very often, the challenge for an operator is to become a more sustainable business. It can be difficult to fit that goal into their budget. We offer many green alternatives at different prices. What we do is offer a solution that will enhance their food presentation and enhance their brand. That investment makes it possible for them to obtain a higher selling price for their menu items, a triple win.
LC: Thank you for inviting me to visit you today and learn more about PacknWood!
AM: It was my pleasure!
For more information about PacknWood’s product offering visit www.packnwood.com or ask your Imperial Dade representative.