Protect your Online Reputation During the COVID-19 Crisis

It’s no secret that online reviews wield a lot of power in the digital age. In fact, they can make or break a business. However, the COVID-19 crisis has elevated the influence of online reviews to a whole new level.

“Just one negative review about poor cleaning or safety practices can make a bad impression and result in lost sales.”

Now that health and safety are among the top concerns for consumers everywhere, many individuals will research a business online before visiting the store, restaurant, or other type of facility. Just one negative review about poor cleaning or safety practices can make a bad impression and result in lost sales. While disgruntled customers are not a new phenomenon by any means, their impact is amplified on review sites like Yelp, Trip Advisor, and Google.

According to Inc. Magazine, it takes an average of 40 glowing reviews (i.e., 4 to 5-stars) to undo the damage caused by just one bad review. When you take into consideration that only one out of ten happy consumers is willing to write a positive review, damage control may seem overwhelming or just downright impossible.

“The easiest place to start is to showcase your COVID-19 safety procedures loud and proud.”

The best form of action is to eliminate the need for customers to leave a bad review at all. Although a business owner’s number one priority should always be to create a positive experience for their customers, this goal is more challenging than ever before due to the difficulties caused by the ongoing pandemic. Therefore, the easiest place to start is to showcase your COVID-19 safety procedures loud and proud.

  1. Make sure employees are always donning the proper PPE whether they’re interacting face-to-face with customers or working behind the scenes.
  2. Clean and disinfect frequently touched objects and surfaces between use with an EPA-approved disinfectant.  
  3. Maintain social distancing wherever possible.
  4. Post COVID-19 information signs throughout the facility describing your efforts to maintain a clean and safe facility.
  5. Share your heightened cleaning practices on your website and social media channels.
  6. If applicable, offer virtual support for customers or curbside services.
A restaurant using digital monitors to display cleaning practices

Businesses everywhere have a responsibility to uphold COVID-19 guidelines, but they may find themselves on the wrong end of a review if these safety measures are not conveyed to consumers. The effect is even greater for small businesses that operate at a limited capacity.

Follow these best practices from Yelp, an authority on online reviews, to help your business succeed!

For more information about available COVID-19 resources, cleaning equipment and supplies, or to schedule a complimentary site survey contact Imperial Dade today. For a location near you, visit www.ImperialDade.com.

Important Public Health Measurers to take During COVID-19 in 2021

We are now seeing inquiries regarding the effectiveness of disinfectants against the new strains, or variants, of the SARS-CoV-2 coronavirus, the virus that causes of the disease known as COVID-19.

“All products on the EPA List N will kill all strains of SARS-CoV-2, including new variants.”

According to the United States Environmental Protection Agency, all products on the EPA List N will kill all strains of SARS-CoV-2. Genetic changes to the virus do not impact the efficacy of disinfectants.  List N disinfectants work by chemically inactivating viruses. The difficulty of killing a virus depends on its physical features, and the recent mutations to SARS-CoV-2 have not changed the basic physical properties.

This being said, any infectious pathogen that undergoes a change that increases its transmissibility poses a greater risk of spread throughout the community.  Therefore, it is critical that facilities open to the public continue to ensure that:

  • All frequently touched surfaces are thoroughly cleaned and disinfected on a routine basis
  • Indoor air quality is maximized through proper ventilation and/or air filtration systems
  • Effective hand washing and/or sanitizing is encouraged
  • All other mitigation efforts, such as masking, social distancing, and physical barriers are in place

These public health measures are now even more important than ever for controlling, and hopefully, preventing the transmission of the COVID-19 infection from individual to individual.

Imperial Dade offers a range of resources that can assist you in evaluating your current situation and, if needed, provide the appropriate solutions to help enhance your program. If you have any questions regarding your current infection prevention efforts, whether it be a school, office, restaurant, or other public venue, contact us today! Visit http://www.imperialdade.com to find a location near you.

Disinfection – Where do we go from here?

By John Thomas

Since the onset of the COVID-19 pandemic, one reality that has emerged is that as a nation we are now using more disinfectants, on more surfaces, and more frequently than ever before.  In addition, many of these surfaces were never designed or intended to be disinfected.  Plus, we’re applying the disinfectants through a whole new range of sprayer, fogging and misting systems, many of which weren’t even on the market 6 months ago.  Although the concern for COVID-19 is valid, we do need to be equally concerned about the possible health and environmental impact of the significantly increased exposure to these potent disinfectant chemistries.

As we move to the next, and hopefully final, stage of our battle against the SARS coronavirus, it is a good time to consider the implications of our disinfection practices and look at an emerging concept known as targeted hygiene.  Targeted hygiene fosters a balanced approach of preventing disease transmission with reducing over exposure of the environment to disinfectants and other microbial agents and potentially offers a sustainable strategy for the control of pathogenic microorganisms.

“It is a good time to consider the implications of our disinfection practices and look at an emerging concept known as targeted hygiene.”

During the COVID-19 health crisis, concerns with controlling the spread of disease has resulted in an extraordinary level of disinfection, be it through manual wipes or electrostatic sprayers.  While the cleaning and disinfection of frequently touched surfaces is an important component of an effective hygiene program, a risk assessment of possible disease exposure needs to be a part of the decision making process.  The following considerations can help assess risk levels and provide guidance in establishing the appropriate disinfection protocols.

Sites and Surfaces

Cleaning by manual wiping is generally sufficient for surfaces that in contact with a limited number of individuals.  Then as the number of people interacting with these surfaces increases, the addition of a daily or periodic disinfectant application is warranted.  Also, the surfaces themselves can make a big difference in the transmission of infection. Soft surfaces resist disinfection due to their very nature.  At best, we can only hope to achieve some level of sanitizing which is just a reduction of pathogens and again needs to be weighed against the real infection transmission exposure risk.  Variations in the behavior of the specific pathogen and their persistence in the environment plays a role in this analysis.

Cleaning Versus Disinfecting

“Some facilities are attempting to disinfect as if they are in a constant state of outbreak which can potentially result is an overuse of disinfectants.”

During the current COVID-19 crisis, the CDC guidance on cleaning and disinfecting has always recommended a two level approach.  Basically, when the facility is free of active outbreaks in the facility is to continue to conduct routine cleaning and disinfection using the products typically used with attention being paid to surfaces not normally cleaned on a daily basis.  But, when there is an outbreak, or positive cases are identified, all potentially affected areas need to be cleaned and disinfected thoroughly with special attention to all frequently touched surfaces.  However, it has been our experience that some facilities are attempting to disinfect as if they are in a constant state of outbreak which can potentially result is an overuse of disinfectants.

Safety Precautions

Key to the safe use of any of these potent disinfectant chemicals is following the use instructions on the label which provides information on proper dilution, contact times, application methods, and first aid.  Many disinfectants do not have approved label instructions for application via electrostatic sprayers and/or foggers so it is important to get clear, written authorization from the chemical manufacturer prior to their use through these systems.  Furthermore, it is important to insure that proper personal protective equipment is employed during disinfection as there can be significant health hazards, especially where spraying or fogging is involved.

“At Imperial Dade, our corporate commitment to health and wellness allows us the opportunity to assist our customers in establishing targeted hygiene programs appropriate to their facilities and operations.”

Once the current COVID-19 health emergency is brought under control, thought will need to be given as to developing a sustainable approach to maintaining hygienic environments in our schools, healthcare institutions, restaurants, and office buildings.  At Imperial Dade, our corporate commitment to health and wellness allows us the opportunity to assist our customers in establishing targeted hygiene programs appropriate to their facilities and operations. 

Contact your local Imperial Dade sales consultant to learn more about the products, services and programs that are available. Visit us at http://www.ImperialDade.com for a location near you and request a consultation.

John Thomas, Director of Health & Wellness at Imperial Dade, earned a BS in Microbiology from Penn State University and began his career as a microbiologist in the food industry. He has taught high school chemistry and worked for a number of leading chemical companies before joining Imperial Dade. He holds a number of professional certifications including the CMIP (Certificate of Mastery in Infection Prevention) and has completed programs in epidemiology by APIC (Association of Professionals in Infection Control.)