Back in the 1930s, Stan Avery was frustrated with the messy process of applying glue to labels at the point of application. He created the self-adhesive label and ignited an entire industry.
Of course, labels go back a long time before Mr. Avery. Product identification was around in the days of Egypt’s King Tutankhamen. In fact, King Tut was buried with a collection of wine, the vessels all inscribed with information related to the contents. In the early 1700s, a French monk, Pierre Perignon, used handwritten parchment paper labels tied to a bottle of wine to maintain inventory. Fast forward to 1798 when Bavarian inventor Alois Senefelder invented lithography. Paper labels, mostly for wine and beer at that time, could now be mass produced. Drug labels were next on the timeline, developed in the mid-19th century, and included instructions and safety warnings. This was about the same time that the gummed postage stamp was created.
Today, labels are made from a variety of materials and adhesives and are used for a plethora of applications. They come in every shape, every color, and customization is a breeze. For small jobs you can even print them at home using label stock from, you guessed it, Avery brand products.
Here are 10 uses for labels in foodservice, beyond basic product identification.
- Tamper-evident labels for food and beverage packaging
- Coupons for repeat sales
- Tracking food safety and freshness information
- Merchandising for increased sales
- Branding on bags, cups, and containers
- Fastening bags and boxes
- Displaying special dietary attributes
- Sharing cooking and reheating instructions
- Decorating kids’ cups and containers
- Holiday greetings and promotions