By Laura Craven
Many technologies have been around for years including online ordering apps, digital wallets, QR codes, and geotargeted digital marketing. However, the new requirements for contactless experiences, health monitoring, and other challenges related to the COVID-19 crisis have created opportunities for innovative platforms to help restaurants reach more customers, sell more food and beverage, and adhere to new requirements.
Adoption of restaurant technology has been accelerated by the need to adapt and survive in today’s world.
“Restaurants are an important part of communities and the fabric of society. They are going through a hard time and tech companies and the broader ecosystem need to support them through it. ”Ray Reddy, CEO of Ritual
Imagine being able to pay your check by simply smiling at your mobile phone. In this recent article published by Deigo Coquillat, the fusion of digital wallets and facial recognition is explored.
Technology can also help streamline activities, allowing for labor to be reallocated to other tasks. With labor averaging about 30% of a restaurant’s expenses, any opportunity to offset the cost of new expenses such as higher-quality packaging, managing curbside pick-ups, or frequent cleaning and disinfecting is critical.
Jennifer Marston asked the leaders of 8 restaurant tech companies about their philosophy in bringing new tools to the industry. She summed up their answers in her latest article in The Spoon. Concepts ranging from loyalty programs, staff health checks, and guest data management are discussed.
“Best in class hospitality tech platforms enable operators to offering experiences that meet changed guest expectations around health and safety, while helping them market to guests in a personalized manner.”Jennifer Marston, The Spoon
Taking contactless experiences to a new level includes self-pouring beverage dispensers that are activated by scanning a QR code with a mobile device. Nancy Luna writes about Coca-Cola’s Freestyle Machines in Nation’s Restaurant News and explains the latest in sanitary self-serve beer taps and cloud-based menu options.
“The idea is to be safe, seamless and fun.”Michael Conner, Chief Architect of Coca-Cola Freestyle
New restaurant technology will continue to emerge and if those platforms improve guest experience, solve problems, and help operators succeed they will be valuable additions to the marketplace.