When is the last time you took a lunch break? I’m talking a real lunch break, not eating yogurt at your desk. If you’re like many people, it probably was a while ago.
A 2017 study revealed that 20% of North American workers do not feel empowered to take a lunch break away from their desks. That number increases to 37% for Millennials. Many feel they will be judged as not hard working if they do. However, the same study found that 90% people that enjoy a lunch break away from their desks report feeling refreshed and more productive when they return. 81% of workers who take lunch breaks every day have a strong desire to be an active member of their company. In summary, those who lunch are more likely to be satisfied with their jobs and feel valued by their employer.
With this information in mind, our supplier partners at Tork, an Essity brand and the maker of high- quality towel, tissue, and napkin products established the third Friday in June as National Take Back the Lunch Break Day. This year, that day falls on June 21. To spread the word, Tork has partnered with Joy Bauer, a leading health authority and TV personality. Joy will be helping raise awareness and educating consumers about the mental and physical benefits of taking a break and enjoying a healthy meal away from the office.
Tork has also teamed up with fast casual restaurants including Honey Grow, Dos Toros, Shake Shack, and Potbelly, just to name a few, to encourage their patrons to come out for lunch on June 21 and share their experiences on social media using the hashtag #TakeBackLunch. Many restaurants across the country will be offering special lunch deals and creating fun experiences for their customers. For restaurants that would like to participate and activate a promotional campaign, please visit https://www.torkusa.com/brand/torktakesback/2019tbtlb for more information and downloads.
To encourage employees and their colleagues to take the pledge to leave their desk during lunch, Tork has announced a contest for employees to win a free lunch for their office on National Take Back the Lunch Break Day on June 21. To enter the contest and take the pledge, please visit TorkUSA.com/TBTLB.
The Imperial Dade marketing team will be going out for lunch on June 21. What do you say? Want to join us? You’ll find us @ImperialDade #TakeBackLunch!